Magazine Madness Part 7: July Letters

I have now written to 28 different magazines! And for July’s task, I wrote to: Essentials, Yours, The People’s Friend and New!

1. Essentials – £2.90 monthly

This was the first time I’d ever read ‘Essentials’ and I really liked it! (No celebrity gossip, for a start!). I would say, judging from the fashion, articles and adverts, that this magazine is aimed at ‘feisty forty-somethings’! In fact, I liked it so much and they had such a good subscription offer on (£19.99 for 12 issues + a set of pamper goodies worth £32), that I bought a subscription for a friend! (And no, I’m not on commission – I wish I was!)

Their letters page is called ‘All About You’ (‘these pages are for you to share your news, views and ideas’). They pay £30 for every ‘star letter’ and presumably nothing for everything else. Slightly disappointing 😦 Ah ha, BUT they have more than one star letter, so you’ve got more than one chance each month of scooping a prize!

One of the star letters in the issue I read was a sorry tale of a woman taking her boss’s dog for a walk with hilarious repercussions. The other was a photo from the 1960s, of a reader’s youthful Mum having fun at Pontin’s. Ah yes, and that’s another thing – they didn’t publish any letters referring to earlier issues. So I reckon Essentials is a rare thing – a magazine that you don’t have to buy and ‘study’ before submitting a letter to them. Just send them something amusing or thought-provoking and hey presto, you could be £30 richer! And in print of course, which is just as important!

As one of the letters was entitled, ‘The Best Things In Life Are Free’ and was about a reader’s satisfaction when a horrible sales assistant was told off by her manager, I wrote something in a not-dissimilar vein, about my total joy when a bullying ‘white van man’ on the motorway was pulled over a few junctions along, by an unmarked police car. Ah, that really did make my day!

If you have something to say to ‘Essentials’, email: Or write to: Essentials, Blue Fin Building, 110 Southwark Street, London SE1 OSU.

PS: They are looking for ‘book reviewers’ too and you just have to contact them as above and say you’re interested. It doesn’t give any details but I assume you get the book(s) in return for writing a short review. They print 3 each issue.

2. Yours magazine – £1.40 fortnightly

My writing buddy Sally has also recently posted some information about writing for Yours (they take fiction!) so pop over to her blog here if you want to know more.

This is a magazine definitely aimed at the slightly more mature lady. I wasn’t too keen on the rough paper it’s printed on but I suppose that helps them keep the costs down. It’s pretty good value for £1.40 and the issue I bought was half-price, so only 70p.

The letters page (‘Meeting Place’) is described by the editor as ‘the heart of the magazine’ and they welcome funny stories, pictures or rants (‘letting off steam’, as they describe it).

Every letter printed receives a £10 high street voucher and the star letter gets £25. Readers’ tips get a £10 voucher too. They printed 16 letters in the issue I read, plus 1 tip; 1 poem; 5 x ‘senior moments’ (up to 50 words of something daft you’ve done or said!). There are also a couple of slots on the letters page for which they pay £25: ‘I followed my dream’ (maximum 200 words) and ‘Amazing at 80 plus’ (no word limit given for that one, but they do want a photo of the amazing octogenarian that you’re writing about).

I was inspired by one of the published letters about life’s simple pleasures, which ended ‘I wonder what other readers would choose?’ and sent them a poem about my favourite things, for their ‘Poetry Corner’ slot.

If you want to write to Yours, here are the details: Meeting Place, Yours magazine, Media House, Peterborough Business Park, Peterborough PE2 6EA Or email:

3.New! magazine 95p weekly

New! (don’t forget the exclamation mark!) is full of celebrity gossip and people I’ve never heard of! (I feel old!). Given the adverts for mobile phones, slimming aids and beauty products, it’s definitely aimed at the ‘younger woman’! They do have a small letters page and the ‘Letter (or text) of the week’ gets a prize (a luxurious candle range set, worth £120, in the issue I looked at).

All three letters printed in my issue referred to articles in earlier issues of the magazine and the texts were comments about celebrities currently in the news, so you really need to read ‘New’ if you want to submit to them.

I sent them an email commenting on the (new!) relationship between Chantelle Houghton and Alex Reid. Yes, I know, earth-shatteringly important stuff! And if you don’t know who they are, then you must be even older and more out of touch than me!

Write to: new! Letters, new! Magazine, The Northern & Shell Building, Number 10, Lower Thames Street, London EC3R 6EN. Or email: Include your name, address, email and daytime telephone number.
To text your comments, write NEWCHAT followed by your message and sent it to 80088. Texts cost 25p + your usual network rate.

4. The People’s Friend – weekly 90p

Ah, what a contrast. The lovely People’s Friend. No celeb’ gossip here, just lots of articles and stories. Definitely aimed at ‘seniors’. The website says, ‘to appreciate the full flavour of ‘The Friend’, it’s best read in a comfy chair with a hot cup of tea and lots of time to spare.’ Sounds good to me, whatever age you are.

The letters page (‘Between Friends’) has about 9 letters each week. The ‘letter of the week’ receives a special prize (but it doesn’t state what that is!) while all the other letters receive a tea caddy and a pack of loose tea. Ah, that’s why you need the comfy chair and lots of time.

Over half of the letters included a photo, so I decided to follow suit and I scoured my piccies for something suitable. I sent them a picture of my chap holding a golden eagle! Well, it’s different (someone had sent a picture of a tortoise, so why not?). Don’t know what he’ll say about possibly making an appearance in The People’s Friend, but I’ll cross that bridge if I come to it (he never reads this blog and if he did he would KNOW what I am up to!).

If you want to write to The People’s Friend, email: or write to: Between Friends, ‘The People’s Friend’, 80 Kingsway East, Dundee DD4 8SL.

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4 Responses to Magazine Madness Part 7: July Letters

  1. Keith Havers says:

    Thanks for the info. I’ve seen Yours and PF of course. Essentials sounds like a good one. I’ll have to check that one out.
    My Yearbook has arrived today. Thanks very much, Helen. I really appreciate it.

  2. Thanks for these Helen, you and Sally are keeping us well informed where to send our letters. I sent one off today to T.V. Choice. You have to say what you like or dislike on t.v. I think it’s cash for the main letter, will have a look and let you know.

  3. ken hinds says:

    Sorry to trouble you. Trying to download story guidelines for “my weekly” can you please help?
    Thanks in anticipation — Ken Hinds a1kenhinds@hot

    • Ken
      May I suggest that you look at this website,
      which has full submission details (look in the right hand column for the links) for all the magazines. But if you haven’t had a short story published by My Weekly before, please note that they won’t accept an unsolicited manuscript from you (there was a cut-off a couple of years ago). But there are other magazines you could try, if that rules you out of My Weekly submissions. Good luck!

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